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From Jamnagar to the World: The CARAFE and TASTAROMA™ Journey
In 1976, Mr Chaitanya M. Varia joined the family business, bringing fresh energy and a drive to modernise and expand. Under his leadership, the iconic CARAFE brand was launched in 1989, a brand that went on to earn a reputation for quality and consistency that has endured for over 30 years and TASTAROMA™ brand launched in 2025
The Varia family’s journey in taste and aroma began in 1958 in Jamnagar, Gujarat, with Late Shri Mahendrabhai S. Varia, who began crafting flavours and fragrances for local food and beverage businesses. His vision was simple yet powerful: to make every product smell better and taste better. In 1962, he relocated to Surendranagar, Gujarat, marking the next chapter in the family’s journey.
With a relentless vision for growth and a commitment to innovation, Tastarom Flavours and Fragrances Private Limited was formally established in 2004 and Tastarom Products LLP was formally established in August 2010, a new chapter that formalised the legacy and set the stage for global expansion. Since then, Tastarom has developed hundreds of new flavour and fragrance formulations and extended its reach to over 20 countries worldwide.
To make Tastarom the most trusted Flavours and Fragrance Company in the taste and aroma world.
We utilise our strengths, understand our capabilities, and continuously enrich them. We explore opportunities, embrace innovation, and uphold our core promise: to deliver Quality Flavours and Fragrances, every time, without exception.
What Sets Us Apart
TASTAROM is led by Chaitnya Varia S/O Mahendrabhai S. Varia. Mahendrabhai S. Varia initiated the making of flavours and fragrances in 1962, in Jamnagar (Gujarat-India).
B/H, Laxminarayan Petrol Pump, Plot no 65/P/1, Panchratna Industrial Estate, Changodar, Gujarat 382213
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Tastarom Products LLP is India's trusted manufacturer of premium food flavours and fragrances — powering the world's most loved brands under the iconic CARAFE brand since 1958.
